The past decade has seen significant changes and development in customer behavior from purchasing to life priorities including how they travel. The transportation ecosystem expanded with micro-mobility vehicles, ride-hailing and ride-sharing. Countless autonomous vehicles are under development and testing by technology and car companies, and some autonomous solutions are already implemented on the roads. With the appearance of these modern solutions, new ticketing and digital trip planning options have also appeared – all connected with frictionless payment solutions.
The modern payment infrastructure brings convenient, safe, effective and fast payment solutions to both service providers and travellers. Here, we talk about how modern payments infrastructure influences the modern mobility sector.
Time & Convenience
From having to purchase printed paper or plastic tickets for each ride at the ticketing booth, we are moving towards using frictionless payment systems where travellers can pre-book and pre-pay their trips before or during the trip and even be able to make changes on the spot. Connecting a bank account to their transportation app means that travellers can move through the whole journey seamlessly. Get through the station quickly, avoid lining up and ticketing booths and stalls, avoid having to carry a change of money or the risk of not having a ticket when it’s after hours and the ticketing booths are closed. Drivers can be more focused on the road instead of monitoring new travellers, handling money, and checking tickets.
A payment process that includes friction may end in a higher percentage of abandoned transactions, dissatisfaction with the brand and ultimately a lack of trust and loyalty. Through frictionless payments, Bussr Mobility is not only cultivating higher customer satisfaction but also growing customer loyalty.
Eliminating printed tickets, unnecessary commuting trips for both customers and transit employees helps to reduce carbon footprints.
Speed & Safety
Consumers book their on-demand mobility products and services at speed and with efficiency, safety, and ease.
Big Data & Analytics
Once mobility brands are connected to a frictionless payments solution, the benefits go beyond the details mentioned above. The collected data enables organisations to manage their logistics much more effectively. Understanding how and when people travel, what transportation method they use, what is the average length/time of their journey, what parts of a city or urban area are more prone to congestion means that service providers and local governments can adequately cater to the needs and create a better customer experience for all.
At Bussr, we strive to create a convenient, safe payments infrastructure that serves all participants of the transportation infrastructure while also creating a healthier and less polluted future.
Bussr powers payments for mobility operators quickly and cost-effectively by providing the latest ticketing technologies. Transport operators no longer need to be burdened with large upfront investments for their ticketing systems. Bussr’s Fare Payments-as-a-Service model allows transport operators to have access to inexpensive, constantly evolving, cutting-edge technology that is brilliantly effective, and simple to integrate.