Marketing Manager


bussr is the premium substitute to Public Transportation. Using bussr technology, you can reserve your seat on a clean, air-conditioned, and high-quality bus. We offer reliable and affordable everyday commute.


A. Customer Insight / Business Analyst:

  • Gain key insight to boost our activation & retention metrics;

  • Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized;

  • Connect the dots and provide solid insights for our strategic planning process.

B. Conversion rate optimization:

  • Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators;

  • Provide customer advocacy and identify customer experience improvement opportunities

C. Stakeholders management:

  • Identify needs (product/service offering and marketing levers) to address segment's needs;

  • Collaborate with Product team for providing customer segmentation understanding, customer and market insights in their product's / feature's development cycle;

  • Identify the product-market fit for the targeted segment

D. Support the cost-of revenue management:

  • Collaborate with various team (Business, Sales, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth;

  • Manage the promo strategy, planning, and execution;

  • Collaborate with Product and Marketing (Supply) Team to provide the best match based on the demand;

  • Collaborate with Account Management team for increasing CLV through loyalty programs and CRM campaigns

E. Marketing development:

  • Champion experiment projects which address business and marketing problems;

  • Identify, source and incubate partnerships to further drive business goals and metrics, while maintaining brand coherence.

F. Team Management:

  • Accountable for operational day-to-day work allocation and managing the team’s performance;

  • Grow and build the product marketing team;

  • Set and monitor key KPIs both on the team level, and individual level.


  • 2+ years of relevant working experience

  • Passion in data-driven marketing and creating growth

  • Solid analytical and problem-solving skills

  • Uniquely creative, strategic, and operational marketer.

  • Proven ability to manage multiple projects in a fast-paced environment.

  • Excellent visual communications skills – take a technical concept and explain it clearly in a just one image

  • Experience participating in dynamic product rollout processes

  • Highly motivated, with a positive outlook and a can-do attitude (be the person you would want to work with)

  • A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere

  • Experience in market analysis

  • Previous experience in sales or working with B2B sales teams


  • Significant career growth opportunities in a fast-growing business

  • Competitive compensation package

  • Opportunities for international travel.

  • Challenging and diverse assignments

  • Fun & casual working environment in an international team.

At Bussr, we ignite opportunity by setting the world in motion. We take on big problems to help people get moving in more than 20 cities in Indonesia

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

Bussr is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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